Salik Tag Redesign Competition: Erth Dubai Through Your Eyes
Salik, Dubai's toll operator, teamed up with Dubai Culture to start called "Erth Dubai Through Your Eyes" competition on December 18, 2025. It's open to everyone who wants to show their view of Dubai through art. The best designs will win big prizes totaling AED 100,000.
Additionally, the winning design will be showcased at the Sikka Art & Design Festival in 2026 and featured on actual Salik tags throughout the city.
What is the Salik Tag Redesign Competition
The "Erth Dubai Through Your Eyes" competition asks artists and designers to create a new design for the Salik tag. Your design should capture Dubai's rich heritage, lively present, and bright future.
Think about Dubai's tall buildings, sandy deserts, cultural festivals, and innovative ideas, all in one small tag. This contest celebrates Dubai's diversity and creativity. The goal is to make the Salik tag more than just a sticker.
Who Can Participate
The competition is open to all. Whether you're a professional designer, a student, or just someone who loves drawing, you can join. There are no age limits or special qualifications needed. As long as your design is original and follows the rules, you're in.
How to Submit Your Design
Visit the official website at tagdesign.salik.ae and submit your work using the provided form. Here's what you need to know about the guidelines:
- Theme: Show Dubai's past, present, and future in your design.
- Colors: Use up to 4 colors (including black). Stick to CMYK mode, not RGB.
- File Types: Send high-quality PDF, JPEG, or PNG files. Use vector formats like AI or EPS for best results.
- Size and Quality: Make sure it's 300 dpi and full size. Add a 0.13-inch edge around important parts.
- What to Avoid: No gradients, shadows, photos of leaders, or anything offensive. AI can help a little (up to 20%), but most work should be yours.
Submission Guidelines Table
Aspect |
Details |
|
File Formats |
PDF, JPEG, PNG (vector preferred: AI, EPS) |
|
Colors |
Maximum 4 (CMYK only, provide Pantone and CMYK values) |
|
Resolution |
300 dpi at full size, no compression |
|
Edge Allowance |
Minimum 0.13 inches for text and logos |
|
Prohibitions |
No gradients, metallic inks, photos of UAE leaders, offensive content |
|
AI Usage |
Limited to 20% of the work |
Important Dates and Deadlines
The competition is happening now, but you need to act fast.
Event |
Date |
|
Submissions Open |
December 18, 2025 |
|
Submission Deadline |
January 15, 2026 |
|
Winners Announced |
January 23 - February 1, 2026 (at Sikka Festival) |
Prizes and Judging
The total prize money is AED 100,000, split among the top three winners. A team from Salik and Dubai Culture will judge based on creativity, how well it fits the theme, and if it works on the tag.
Place |
Prize Amount (AED) |
|
First Place |
54,750 |
|
Second Place |
25,550 |
|
Third Place |
18,250 |
Why Join This Competition
Participating in the Salik Tag Redesign Competition is more than winning money. It's a way to share your love for Dubai and be part of its creative scene. Plus, it's free to enter, and you keep the rights to your design (though Salik can use the winners).
FAQs
What is the theme of the Erth Dubai Through Your Eyes competition?
The theme is to design a Salik tag that shows Dubai's heritage, current life, and future vision through your eyes.
Who can enter the Salik Tag Redesign Competition?
Anyone can enter, artists, designers, or creatives of all ages and backgrounds.
How do I submit my design?
Visit tagdesign.salik.ae and upload your file via the submission form. Make sure it meets the guidelines.
What is the deadline for submissions?
January 15, 2026. Submit before then to be considered.
Can I use AI in my design?
Yes, but only up to 20% of the work. The rest must be your original creation.
Where will the winners be announced?
At the Sikka Art & Design Festival between January 23 and February 1, 2026.
Is there an entry fee?
No, it's free to participate.
